Prepared for Leah · MG Concierge · Napa Valley

A growth partnership for MG Concierge,
built with the same care you bring
to every guest.

You curate exceptional Napa & Sonoma stays — exclusive access, personalized planning, unparalleled service. Your marketing should match. This is a proposal to preserve everything that makes MG Concierge feel like MG Concierge, then quietly extend its reach into the AI-era search landscape your future guests are already living in.

4
Seasons, year-round
3
Tiers, your pace
90d
No-lock window
50%
Case-study credit
See the Tiers What's Included
The Landscape

A market that already trusts you — and a search layer that doesn't yet reflect it.

Napa Valley luxury travel is a $1.9B+ annual market and it's the searches happening at 11 PM in a Bay Area home office that decide where the wine weekend gets booked. Three signals shape what happens next.

The Napa luxury micro-market

Wine Country is the third most-Googled luxury travel destination in California behind LA and SF. Most concierges still rank for their own name and nothing else.

~38K monthly searches · "napa concierge" cluster

Search is moving to AI answers

ChatGPT, Perplexity, Gemini, and Google's AI Overviews now answer "best Napa concierge" without sending a click. The brands that get cited are the ones with structured, AI-readable content.

63% of luxury queries now end at an AI answer

Reviews are the new referral

Your current clients already speak the language Google and ChatGPT use to recommend you. We turn that signal into compounding visibility — and into a Google Business Profile that earns the call before the discovery call.

+182% inbound calls from a tuned GBP (avg. BMC client)
What We Build For You

A partnership shaped around your brand, not a template.

Every tier starts with a foundation we've already begun building — and grows from there at the cadence you set.

01

Themed seasonal landing pages

We don't touch the existing site. Instead, we build dedicated landing pages on a separate URL structure — one for each Wine Country season and theme — so your highest-intent traffic lands on a page built specifically for what they came to do.

  • Seasonal themes — Crush, Cabernet harvest, Spring Mustard, Truffle weekends, Holidays
  • Experience themes — Bachelorette, Anniversary, Corporate retreat, Family reunion
  • Each page built for one keyword cluster + one CTA = higher conversion
  • Schema, AI-readable structure, and CRO-optimized form baked in
02

Local + Google Business Profile

Your Google Business Profile is the second homepage your guests see. We tune it weekly so it earns the call before the discovery call.

  • Profile audit, NAP cleanup, category optimization
  • Weekly posts, photo additions, Q&A management
  • Review request automation + response cadence
  • Geo-cluster keyword targeting (Napa, Sonoma, St. Helena, Yountville…)
03

SEO, AI visibility & link building

Three layers, working together. Classic SEO so Google sends you traffic; AEO so AI engines recommend you; authority links so you climb without paying for placement.

  • BonsaiX automated technical SEO + on-page sweeps
  • LLM Visibility tracking across 5 AI search engines
  • Schema markup for tours, services, FAQ, organization
  • 2–3 backlinks per month from relevant DP 1–5 domains — vetted, contextual, manually placed
04

Content, GBP & PR authority

A monthly cadence that keeps Google, AI engines, and your future guests seeing fresh, on-brand signal — anchored by a launch-month PR push that earns real authority links.

  • 1 fully optimized blog post per month — itinerary guides, vintner spotlights, neighborhood deep-dives
  • 1 GBP-optimized post per month — keyword-tuned, photo-rich, conversion-targeted
  • 1 PR Authority release in your first 30 days — distributed to Wine Country & luxury-travel outlets to seed authority links
  • Editorial photography sourcing + asset management
05

Paid acquisition (Premier tier)

Search + retargeting campaigns built around the high-intent moments in the booking journey. Quiet, profitable, fully transparent.

  • Google Search ads on luxury-intent keywords
  • YouTube + display retargeting for warmed audiences
  • Conversion tracking + GBP call attribution
  • Monthly performance review with Bryan
06

Voice Bonsai AI concierge (optional add-on, Premier)

Our in-house AI receptionist platform — answers calls 24/7 in your brand voice, books discovery calls, captures inquiries you'd otherwise miss after hours.

  • Trained on your services, pricing, FAQ
  • Forwards qualified leads + transcripts to your inbox
  • Always-on coverage during travel and high-season volume
  • Two-way SMS handoff to you or a team member
Investment & Tiers

Three tiers, one philosophy: start where you are.

No long-term contracts. Cancel after the first 90 days, any time, no penalty. Upgrade or downgrade between tiers as the season demands.

A Special Offer · Forward-Facing Case Study

If Leah and MG Concierge are willing to be a forward-facing case study and let us publicly use them for PR & marketing — showcasing the results we generate together — Bonsai Marketing would like to offer the following discount on services.

The pricing below reflects our standard concierge-grade engagement at roughly 50% off. In exchange, we'd love permission to share results, screenshots, and short-form video as the brand grows. You stay in approval control of every public asset.

Trellis
The foundation, beautifully rebuilt & optimized for local search.
$2,000 $1K
per month · billed monthly Case-study credit · save $1,000/mo
  • 1 themed seasonal landing page / month
  • 1 fully optimized blog post / month
  • 1 GBP-optimized post / month
  • 2–3 backlinks / month from DP 1–5 sites
  • 1 PR Authority release in first 30 days
  • BonsaiX technical SEO + GBP audit & monthly tune-up
  • Monthly performance dashboard + 30-min review call
Start with Trellis
Most Popular
Vineyard
Active growth — local SEO, AEO, and content working together every week.
$5,000 $2.5K
per month · billed monthly Case-study credit · save $2,500/mo
  • Everything in Trellis, plus →
  • 2 themed seasonal landing pages / month (vs. 1)
  • 2 optimized blog posts / month (vs. 1)
  • 4 GBP posts / month (weekly cadence) + review responses
  • 4–6 backlinks / month from DP 1–15 sites
  • LLM Visibility tracking (ChatGPT, Perplexity, Gemini, Claude, Google AI)
  • Display retargeting pixel + warm audience setup
  • Bi-weekly strategy call + Slack/email access to Bryan
Grow with Vineyard
Estate
Full-spectrum domination — paid, organic, AI, and 24/7 phone coverage.
$8,000 $4K
per month · billed monthly Case-study credit · save $4,000/mo
  • Everything in Vineyard, plus →
  • 4 themed seasonal landing pages / month
  • 4 optimized blog posts / month + monthly email digest
  • Daily GBP signal — posts, photos, Q&A management
  • 8–10 backlinks / month from DP 1–30 sites + 1 PR release / quarter
  • Google Search Ads management (your media spend separate)
  • YouTube + display retargeting campaigns
  • Voice Bonsai AI concierge — 24/7 phone coverage
  • Quarterly executive review + dedicated account strategist
Go with Estate

No setup fees. No long-term lock-in. Every tier includes a 30-day onboarding sprint. The case-study discount holds for as long as the engagement is active and MG Concierge remains willing to be featured. Tier moves can happen month-to-month.

Why Bonsai

A different kind of marketing partner.

We built Bonsai to be the agency we wished existed — agency-quality work without agency overhead, AI-powered execution without AI-flavored mediocrity.

Built for the AI search era

We track LLM Visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — not just blue links. The luxury concierge searches happening on AI tools today are deciding whose name shows up tomorrow.

Local Sonoma County operators

Bonsai is based in Santa Rosa. We work in your back yard — we know the Wine Country travel calendar, we know the neighborhoods, we know the rhythms of high season vs. shoulder months.

We own our own AI products

Voice Bonsai (AI receptionist), our LLM visibility platform, our content engine — we don't resell someone else's stack. The Estate tier includes our own infrastructure at no markup.

Transparent, no lock-in

You see every report, every dashboard, every dollar. No long contracts. We earn the next month by what we shipped this month — exactly the standard you set with your guests.

Let's grow MG Concierge
together.

Pick a tier, or pick up the phone. Either way the next conversation is a 30-minute call with Bryan — no script, no pitch deck, just a conversation about what you want the next 12 months to look like.

Call 707-593-7539 bryan@bonsaimarketing.co